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BIEL Light + Building Buenos Aires expands its networks and renews its website

Jan 29, 2019

The exhibition, that will be carried out on September 11-14 in La Rural Trade Center has new accounts in Instagram and LinkedIn and also renews its website, in order to be more connected with exhibitors and visitors.

To the Facebook and Twitter platforms, the Biennial International Trade Fair of the Electric, Electronic and Lighting Industry adds its Instagram and LinkedIn accounts. Both were created with the aim of generating new contacts with companies and professionals of the industry, strengthening existing relationships and sharing news and information. Followers may access several types of multimedia content, interviews, photos, videos, and receive a customized, concrete and immediate treatment.

BIEL Light + Building Buenos Aires joins the digital era and it also re-launches its website, with a more modern, attractive and user-friendly design. The platform is focused on the needs of each of the exhibition players, with accurate and easy to access information. It contains the latest news on the event, interesting data, images and all the useful information both for those who want to visit the exhibition and for the companies that wish to exhibit.

New digital tools for exhibitors 

With the advance of digitalization, trade fairs are constantly reinventing themselves with more attractive and appealing proposals. In this sense, the organizers of the Biennial –Messe Frankfurt Argentina and the Argentine Chamber of Electronic, Electromechanical and Lighting Industries (CADIEEL) - set out new marketing strategies and offer their exhibitors customized promotional digital material to maximize their presence in the fair. This includes the use of a landing page- it allows us to know those who register in the event and access the site-, to send mailing to their contacts and to create animated banners for the web, among other benefits.

BIEL Light + Building Buenos Aires 2019 will be carried out on September 11-14 in La Rural Trade Center. Those who are interested in booking a booth may contact the commercial team by email at or by phone at 4514 1400.

The exhibition is only for businessmen and professionals of the sector.  With an invitation: free of charge. People under 16 years will not be admitted, even if attending with an adult. 

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